The 90-second test

A new patient may be bouncing here first.

• My main photo shows real people from my practice (team or patients), not an empty room, the building, a logo, or a stock smile.
• I have at least one review from the last 12 months.
• My listing shows all three: correct hours, a website link, and a way to book or request a visit.

A new patient may be bouncing here first.

• My most recent post is from the last 6 months.
• At least 2 of my last 6 posts show real people from my practice.
• The swap test, again: my last 6 posts could not belong to any other practice (my branding, team, or patients show).

A new patient may be bouncing here first.

• The big image at the top is a real photo of my actual practice, team, or patients (not stock, not a model).
• The first headline says something only my practice could say (not “Welcome to [Name] Dental” or “Quality dental care in [town]”).
• A real dentist or team member is photographed somewhere on the page.
• The copy is unique and not interchangeable with another practice's website.