FOR MIXED AND NHS-HEAVY PRACTICES GROWING PRIVATE.

You don't need more ads.You need more reason to be chosen.

Right now, a patient searching for a private dentist in your area would struggle to see why you over the one down the road.

Most marketing starts with ads. We start with what patients see before they book.

See what we’d fix first

What we're seeing

Most mixed practices aren't stuck because of marketing.

They’re stuck because private patients don’t see enough reason to choose them before they call.

Before they book, they check

01

Website

Does this feel like the kind of practice they want?

02

Google Profile

Does this look active, trusted, and current?

03

Social Proof

Can they picture the people, the visit, and their transformation?

If the answer is unclear, they keep looking.

Why this keeps happening

More traffic won't
 fix this. Because the decision happens after the click.

The Standard Agency Playbook

Run ads. Generate enquiries. Hope they convert.

Most agencies skip the foundation. They send traffic to a practice that still looks like an NHS clinic online.

The Reality

If your presence doesn't build confidence, they leave.

That's why it feels like nothing works. Patients see the ad, click through, and the trust breaks down instantly.

Why we built Oarline

We've seen this before.

Just on the other side of the Atlantic.

US dentists went through the same shift. Insurance pressure. Rising costs. Staff shortages. Margins that made the work feel pointless.

The ones who made it out didn't start with marketing tactics. They fixed how their practice showed up first. Then they grew.

That's what we're bringing here.

Oarline founders at work

Who we are

Two founders. One lane. Ten years inside dental.

We've been inside this shift before. Different country. Same problems.

André Santos

André Santos

Co-founder. Partnerships and systems.

Systems architect with a software background. André has helped US practices reduce insurance dependence, the same transition UK dentists are making now. He leads UK expansion and runs every founding partner conversation.

Eric Hubbard

Eric Hubbard

Co-founder. Brand and operations.

Founder of Pain-Free Dental Marketing. Dental only since 2015. Eric built and runs the agency day to day, working directly with practices to make marketing actually perform.

How it works

Private growth breaks when you do the right things in the wrong order.

Three steps. In the right order.

01
02
03
PHASE 01

The Foundation

Fix how your practice shows up online.

From £1,950

One-off build

We rebuild your website so it actually reflects you. Not stock dentistry. Not generic wording.

Homepage built around you, not stock dentistry

Mobile-first, fast, properly structured

SEO basics and schema

Google Business Profile overhaul

Social profile alignment

Patients understand exactly who you are and why they should choose you.

PHASE 02

The Presence

Make the practice feel real.

£899/mo

Per month

Once the foundation is right, we keep it active so your practice never feels static or stale.

Quarterly content recording session

Regular website updates & maintenance

Up to 4 social posts managed

Active review generation & replies

GBP ongoing management

Consistent activity and real content that builds patient confidence.

PHASE 03

The Visibility

Get seen by more of the right patients.

£1,799/mo

Per month (+ ad spend)

Only when the first two steps are working. Video-led advertising, built around your surgery and how you actually work.

Monthly content recording session

Instagram & Facebook video ads

YouTube & YouTube TV ads

Patient stories & dentist education

Call tracking & enquiry reporting

You start attracting patients who value dentistry and are keen to work with you.

Your diary starts filling with people who chose you.

Not just whoever clicked.

Who this is for

Who this is for.

This is for you if

You run a mixed practice

You want to reduce NHS reliance

You're tired of generic marketing

You want your practice to actually reflect who you are

This is not for everyone

You just want 'more leads'

You're looking for the cheapest option

You're not willing to change how your practice shows up

You’re happy relying on the NHS for practice growth

The podcast

Bite-Sized Dental Marketing

UK Series

We talk to the people who help dentists become free.

Bite-Sized Dental Marketing is 140+ conversations with the CPAs, coaches, consultants, and marketers who help practices break away from third-party dependence and grow on their own terms. In the US, that means insurance. In the UK, it means NHS.

If you're one of those people, we'd like to hear your story.

Hosted by Eric Hubbard. Dental only since 2015.

Be a guest Listen to episodes
Bite-Sized Dental Marketing Podcast

Want a second set of eyes on your practice?

We'll tell you quickly if we think we can help.

Book a quick call

No pressure. If we're not a fit, we'll say that too.