Insights & Articles

Thoughts on private practice growth.

Private Enquiry Conversion

If Patients Are Enquiring, Why Aren’t They Booking?

If patients are already enquiring but not booking, the problem is usually not lead volume. It is the handoff between first contact and appointment.
Dental Website Credibility

Why Most Dental Websites Fail the 60-Second Credibility Test

Most dental websites do not lose private patients because they are ugly. They lose them because they feel generic, vague, and hard to trust in the first 60 seconds.
Fixing Your Private Growth Problem

Why More Dental Leads Are Not Fixing Your Private Growth Problem

If your mixed practice is stuck, more dental leads probably are not the answer. Diagnose the real bottleneck before spending more on marketing.